It is essentially the ongoing care and feeding of the music service you love and enjoy. You choose the amount you want to contribute each month on an on-going basis, so you never have to remember when to renew. These gifts are much more efficient (less paper and administrative costs) and can be set-up on a credit or debit card, direct bank account withdrawal, or through your bank’s online bill pay. Your gift can be changed at any time. Every sustaining contributor we gain brings us closer to the goal of reducing the length of our on-air fundraisers. Win-win!